Olympic Schemes, Er, Dreams

            Much as it may come as a surprise to Whoopi Goldberg, the 1936 Summer Olympics was organized specifically to frame the superiority of the master race that was hosting them. Adolf Hitler was still somewhat stuck in the past by intending to accomplish this outcome (of racial superiority) through what manly man Charlie Sheen would call “Winning!” Hitler relied on past precedence to showcase this “winning’ as making for an irrevocable argument of dominance. Whoopi would be not as surprised to learn that the Third Reich’s Propaganda Minister, Joseph Goebbels, was way ahead of the curve in terms of framing the accomplishments of the Third Reich and doing what we call today “marketing.” Most would be surprised to learn that the closest of Hitler’s cronies, the self same Goebbels, was an exceptionally well educated man with what would be considered today as a high IQ. But Goebbels’ (along with Hitler) subordinated this mastery of propaganda for the end of “Winning.” Such was the still prevalent mindset of the 19th century well into the 1930’s. Today, with the 2022 Winter Olympics, the propaganda itself is the desired end. Winning is irrelevant. Whereas Goebbels tried to market his message to any and all comers, Xi Jinping confidently has chosen his audience strategically (much as gerrymandering chooses voters for the party that draws the maps). In a way, he is preaching to the choir. The Olympics (and its athlete participants) have been usurped, co opted as a spectacle to highlight the future. And the future is manufactured. China is the world’s manufacturer (the recent Christmas “supply chain disruption” confirms this). Everything at the current games presented to those privileged to look is manufactured – the snow, the ice, the robots, the robot prepared and served meals, the mountain, etc. The “winter time sports” is completely divorced from anything winter (natural or historic). Xi’s mastering and maturing of Goebbels origination by making propaganda the end (and leaving the “Winning” to take care of itself) is not only brilliant but very instructive and informative of the time we live in. The 2022 Winter Olympics is more of a World’s Fair than a celebration of seasonal sport. Global warming scientists say such spectacles are limited in site and duration. Analysis finds all this informative and insightful with regard to the recent projections of the Intel chip manufacturing facility in Licking County. Like the renovation of the Arcade in downtown Newark, it looks like it will happen as long as the public money is there. Should supply chain issues be once again assured, not so much. The curious analogy which the two Olympic examples suggest is that the reception of the announcement by local county and state leaders of Intel’s decision closely mirrors that of Goebbels and the Nazi’s in the 1930’s.  It is couched and mired in the past, the 20th century outlook with its factory production thinking. Whereas Intel’s disposition is more in line with Xi’s China, the future, and fabricating everything with no regard to context or surrounding. Intel will have its way no matter the burden placed on the surrounding community, be it water supply, environment, housing, traffic congestion, or quality of life.

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