The Role Of Flo In Learned Helplessness

            “Since winning a third term in 2019, Mayor Jeff Hall has faced some difficult times, including the death of Police Chief Steve Baum in March and the ongoing COVID-19 pandemic.” (Newark Mayor: Tough times in ’21; new leaders, housing, developments in ’22. Kent Mallett, Newark Advocate, 1-2-22). There’s an insurance company ad running currently in the media. In it Flo is trying to get a focus group to talk about the product they’ve just had the occasion to watch on the big screen monitor. Their response is “what product?” They have no clue what it is about since the video featuring the product seemed too much like an ad. They just block out ads that appear on screen. Mallett’s Sunday front page article would absolutely fit in perfectly with Flo’s promotion. Who reads this stuff? Unless you are integral to the operation of the GOP favorite’s machine (as Human Resource Director Bill Spurgeon must be), own properties in town (like Service Director Dave Rhodes) or are key to their development (as in Mark Mauter, Development Director), there isn’t much there for you. Sure, Covid is in the opening line, but other than being addressed as an inconvenience to the efficient operation of the business, er, city, it is regarded as a painless nuisance. When did you ever hear Mayor Hall come out and say “I feel your pain”? Suffering the pandemic akin to suffering the opioid/meth epidemic? Naaa. Any mention of the residents of Newark, the actual people, any insights on addressing their concerns or issues? Nada. As Mallett’s headline succinctly and pithily states, there isn’t anything covered that would fall outside the purview of the Newark good ole boy’s patronage network of property and largesse. Mallett affirms this by quoting the Mayor himself: ““Your job is always to try to hire within and try to see where your talent is,” Hall said. “I think that’s preferred. To properly manage this town, you’ve got to know the town. A lot of times you can attract people from outside the community, as larger cities do, and they don’t understand the culture, sometimes, in the community. I think they need to understand Newark pretty well. So, you’re always looking internal to see what can work.” (Kinda sounds like something Sparta Mississippi Police Chief Gillespie would say. Newark = Sparta? Naaa. Couldn’t be.)  Analysis finds it to be an understatement to speculate that most local readers just shut out this political ad. The three time mayor is pretty well counting on this. It is included in his plans to run for a fourth term.

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