Don’t Need A Weatherman To Know Which Way The Wind Blows

Anyone who has recently experienced the local evening news at Columbus ABC 6 or Fox 28 found themselves inadvertently subject to a kind of “Nicene Creed” solemnly articulated by the station’s anchors (sincere, earnest, and almost contrite). This goofy ritual has left many puzzled as to its origins or necessity. Sure, Sinclair, which owns the Cols. affiliate, has always used their format to editorialize on any and every news matter (something other stations have respectfully refrained from pursuing). But this daily profession of fundamentalist faith goes a bit above and beyond the call of duty. We learned this week (from many news sources) that it is de rigueur for all Sinclair news anchors to profess allegiance with each broadcast. Erin Nyren, for Variety (4-1-18), headlined “Sinclair Broadcast Group Faces Backlash Over Scripted Promos: ‘This Is Extremely Dangerous to Our Democracy’”. Some back story was given: “Earlier this year, CNN’s Brian Stelter reported that Sinclair Broadcast Group, the largest owner of local news stations in the country with over 200 owned or operated, would be requiring local news anchors to read a scripted promo that reflects a mistrust of the media.” More relevant back story (in light of Dear Leader’s tweeted promotion of Sinclair news as true and authentic): “The heightened scrutiny of Sinclair’s must-run segments comes as the FCC is nearing its final decision on Sinclair’s $3.9 billion takeover of Tribune Media. That deal promises to extend Sinclair’s reach into the nation’s biggest markets for the first time with more than 40 additional stations. Opponents of the deal have cited Sinclair’s centralized approach to aspects of its news operations as a reason that the FCC should limit the company’s expansion.” After the FCC’s recent Net Neutrality Nyet, Analysis wouldn’t count on Sinclair Broadcasting being restrained in its takeover. Nyren also included the full transcript obtained through ThinkProgess:

“Hi, I’m(A) ____________, and I’m (B) _________________…

 

(B) Our greatest responsibility is to serve our _____ communities. We are extremely proud of the quality, balanced journalism that ____ News produces.

 

(A) But we’re concerned about the troubling trend of irresponsible, one sided news stories plaguing our country. The sharing of biased and false news has become all too common on social media.

 

(B) More alarming, some media outlets publish these same fake stories… stories that just aren’t true, without checking facts first.

 

(A) Unfortunately, some members of the media use their platforms to push their own personal bias and agenda to control ‘exactly what people think’…This is extremely dangerous to a democracy.

 

(B) At ____ it’s our responsibility to pursue and report the truth. We understand Truth is neither politically ‘left nor right.’ Our commitment to factual reporting is the foundation of our credibility, now more than ever.

 

(A) But we are human and sometimes our reporting might fall short. If you believe our coverage is unfair please reach out to us by going to ____ news.com and clicking on CONTENT CONCERNS. We value your comments. We will respond back to you.

 

(B) We work very hard to seek the truth and strive to be fair, balanced and factual… We consider it our honor, our privilege to responsibly deliver the news every day.

 

(A) Thank you for watching and we appreciate your feedback.

 

Analysis wonders if the weather person will need to recite the creed.

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One Response to “Don’t Need A Weatherman To Know Which Way The Wind Blows”

  1. Thomas Stine Says:

    I won’t be watching Channel 6 any longer.

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