Hail To The Promoter In Chief

It is trendy to be popular today – a redundancy, of sorts, since popularity determines trend. Populism, a kind of popularity, is trés, trés trendy today. The language of contemporary populism is a pastiche of clichés, hyperbole and lots of good old fashioned jingoism. In this spirit Analysis looks at the presidential address to congress (2-28-17), and the promotional rhetoric surrounding it. The very folks who give breadth to populism would say that when you see “New and Improved” on a product you know the product will contain less and cost more. ‘Nuff said.

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