Make America Enjoyable Again

In continuation with the previous post, Analysis would like to further consider the implications of being able to “enjoy whatever is next.” This is a more than relevant and pertinent topic given the outcome of the 2016 presidential election. That exercise in democracy has produced a rather extensive and thorough, monolithic power grid with a “non politician” brand CEO at its core. With all due respect to John Kasich, unlike past single party monopolies this one will be a voter approved and sanctioned public/private partnership sporting blatant (and unabashed) corporate business involvement throughout. One of the ways that Americans enjoy whatever is next has been through getting their news from non-news media entertainment (like the late night talk shows, The Daily Show, SNL, etc.). Will this continue to be the case? Unlike the current president, the recently elected one has shown a certain propensity for not favoring such sources for any unflattering or critical accounts. And the future prez can be a touch vindictive, eager to unleash his legal beagles at the slightest scent of libel. Where have we seen something akin to this? Back during the W presidency, a similar situation existed with the federal funding of public broadcasting. Unable to eliminate it entirely, control of programming format and content was coupled not only with cuts in funding, but also through incorporating the vice president’s wife in program development and approval. The outcome of this near monolithic mechanism was the revamping of public broadcasting programs, time slots, reporting, and even on air presentation. Political, ideological, and art content was supplanted by business, economics and history (mostly of wars). Anyone who first met Sanders on Moyers remembers the disappearance, reappearance and eventual demise of that critical PBS show. Along with programming came ubiquitous “discrete” advertising that snuck in and grew like Topsy (even Austin City Limits sports Inbev’s King of Beer, at least twice with every airing). But now, the same or similar is likely to befall the purveyors of private broadcasting given that “media” has always been about selling. It is not about information dissemination, discussion or entertainment. The entertainment is there to sell product (as well as ideology) much as the NFL is there to sell ideology (as well as product). Given the anticipated shift in dispersal and distribution of power centers, Analysis finds it doubtful that Americans will enjoy whatever is next through getting their news from sources such as Colbert, Stewart, Oliver, etc. SNL may finally retire, er, be forced into retirement (and further syndication). Media exists solely to sell. Whose brand sells will ultimately determine media access. And we all know what brand that is. After all, what else is there but to make America enjoyable again!

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